Short-term solutions work now, but marketers need to escape the constraints of traditional campaigns

CEO of Heavy:

"What happens is, nine out of 10 people say 'f*** this, I don't want to watch this ad,' and they go find the content someplace else," Simon Assaad says. "The advertiser paid for delivery, but people are not watching the ad, and the publisher actually loses the consumer. Nobody wins out of that." more