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May 13, 2009
Click or Search?
According to iProspect:
More than half of internet users (52%) actively respond to display advertising on ad-supported websites, and among them, almost as many initially respond to an ad by conducting a search as those who click on the ad...
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May 13, 2009 11:57:48 AM
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Short-term solutions work now, but marketers need to escape the constraints of traditional campaigns
CEO of Heavy: "What happens is, nine out of 10 people say 'f*** this, I don't want to watch this ad,' and they go find the content someplace else," Simon Assaad says. "The advertiser paid for delivery, but people are...
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Social Media Usages Surpasses Email
According to a weekend NYT article: Alongside the explosive growth of online video over the last six years, time spent on social networks surpassed that for e-mail for the first time in February, signaling a paradigm shift in consumer engagement...
Vincent Han
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