Reptide Media

Recent report: 61% of ad execs say they check in with work once a day while on vacation. In other news: 100% of Reptide Execs could not identify a vacation from a lineup.

From MarketingCharts.com

More than six in 10 (61%) marketing and advertising executives surveyed say they check in with work at least once a day while on a vacation or holiday break, according to a recent study by the Creative Group.

This compares with 47% who checked in at least once daily in 2006 and 38% in 2001. Within this group, the percentage of respondents who now check in with work several times a day has risen the most dramatically, from just 11% in 2001 to 30% today, the Creative Group said.

At the same time, the number of execs who say they “never” check in with work while on vacation has fallen from 19% in 2001 to just 8% today.

More...

Click or Search?

According to iProspect:

More than half of internet users (52%) actively respond to display advertising on ad-supported websites, and among them, almost as many initially respond to an ad by conducting a search as those who click on the ad...more

Short-term solutions work now, but marketers need to escape the constraints of traditional campaigns

CEO of Heavy:

"What happens is, nine out of 10 people say 'f*** this, I don't want to watch this ad,' and they go find the content someplace else," Simon Assaad says. "The advertiser paid for delivery, but people are not watching the ad, and the publisher actually loses the consumer. Nobody wins out of that." more

Another online market growth data point

With a slowing economy and a severe downgrade on traditional media marketing, the internet spending continues to rise making it essential for marketers to find the most targeted online opportunities possible….site specific online representation firms should expect to prosper in ’09.

Carat Lowers Overall Ad Outlook, Boosts Online's by Joe Mandese, Wednesday, Aug 27, 2008 8:00 AM ET

Carat has revised its global and U.S. ad spending outlooks for 2008 downward, but has slightly increased its projections for online ad spending in 2008 and 2009. In a new forecast released early this morning, Carat said it now expects the global advertising marketplace to expand only 4.9%, and U.S. ad spending to rise by 2.1% in 2008. In its preliminary forecast released in March, Carat had projected worldwide ad spending would grow 6.0% and the U.S. would rise 3.8% this year.

Click here for more